Beverage branding can often feel generic. For Pop&Joy, I designed a conceptual sparkling drink offering a fun, refreshing experience. The packaging highlights oversized, retro-style fruit illustrations against soft pastel stripes, focusing entirely on vibrant, summery flavors. To reflect its bubbly core, I created a visual identity featuring rounded, nostalgic typography with a playful smiley face motif, paired with a light, flavor-driven palette to maximize shelf appeal.