Year
scope
2026
Visual Communication
Year
scope
2026
Visual Communication
Year
scope
2026
Visual Communication
This conceptual university project addresses animal lovers unable to adopt due to their living circumstances. By promoting volunteer dog walking for the Rex Dog Shelter in Budapest, the campaign offers a tangible way to contribute without the commitment of ownership. The design strategy relies on positive reinforcement instead of guilt, utilizing a bright, dynamic photographic layout. A highly legible, grid-aligned composition and bold typography ensure immediate comprehension and translate the viewer's emotional response directly into actionable support.
This conceptual university project addresses animal lovers unable to adopt due to their living circumstances. By promoting volunteer dog walking for the Rex Dog Shelter in Budapest, the campaign offers a tangible way to contribute without the commitment of ownership. The design strategy relies on positive reinforcement instead of guilt, utilizing a bright, dynamic photographic layout. A highly legible, grid-aligned composition and bold typography ensure immediate comprehension and translate the viewer's emotional response directly into actionable support.
This conceptual university project addresses animal lovers unable to adopt due to their living circumstances. By promoting volunteer dog walking for the Rex Dog Shelter in Budapest, the campaign offers a tangible way to contribute without the commitment of ownership. The design strategy relies on positive reinforcement instead of guilt, utilizing a bright, dynamic photographic layout. A highly legible, grid-aligned composition and bold typography ensure immediate comprehension and translate the viewer's emotional response directly into actionable support.
The redesign modernizes the shelter's brand by replacing a traditional, complex illustration with a clean, scalable typographic identity. Instead of keeping the dog portrait and text separate, the new concept playfully integrates the canine face complete with a floppy ear, snout, and red tongue directly into the letter "R". This clever wordmark-icon hybrid eliminates visual clutter, drastically improves legibility, and delivers a friendly, approachable vibe that works perfectly on both light and dark backgrounds.
The redesign modernizes the shelter's brand by replacing a traditional, complex illustration with a clean, scalable typographic identity. Instead of keeping the dog portrait and text separate, the new concept playfully integrates the canine face complete with a floppy ear, snout, and red tongue directly into the letter "R". This clever wordmark-icon hybrid eliminates visual clutter, drastically improves legibility, and delivers a friendly, approachable vibe that works perfectly on both light and dark backgrounds.
The redesign modernizes the shelter's brand by replacing a traditional, complex illustration with a clean, scalable typographic identity. Instead of keeping the dog portrait and text separate, the new concept playfully integrates the canine face complete with a floppy ear, snout, and red tongue directly into the letter "R". This clever wordmark-icon hybrid eliminates visual clutter, drastically improves legibility, and delivers a friendly, approachable vibe that works perfectly on both light and dark backgrounds.
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